Chief Marketing Officer
Rio Slaven has more than 17 years of integrated marketing experience. In 2011, she became
Chief Marketing Officer of APMEX Inc., where she oversees APMEX’s global sales and marketing
strategy, including direct sales, advertising and brand management, client acquisition
and marketing, and corporate communications.
Prior to joining APMEX, Ms. Slaven was Vice President of Investor Education Marketing
for TD Ameritrade, one of the nation’s largest brokerage firms and the leader in
online securities trading. Under her leadership, the education marketing organization
exceeded all sales and revenue goals for 2010 across all key metrics including net
new assets, trade lift, account acquisition, and client engagement. Previously,
as VP of Client Communications, Ms. Slaven led a top-performing team of marketing
managers and technical writers in developing a client communications strategy for
the retail and institutional brokerage divisions.
A seasoned marketing executive, Ms. Slaven’s expertise spans a wide range of marketing
disciplines, including:
- Award-winning advertising programs
- Online marketing strategies and website development
- Product positioning
- Media targeting programs
- Client segmentation programs
Ms. Slaven was also Director of Brokerage Communications for E*TRADE Financial,
VP of Client Benefits Marketing for Morgan Stanley, Account Director for both BBDO
New York and SF Interactive, Inc., and Account Executive for Digitas.
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