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Why Platinum is Today's Rich Man's Gold

Gold and Silver are popular in today's Precious Metals market, but investors should also consider Platinum. Platinum is widely considered “Rich Man's Gold” because of the price of Platinum and its rarity.

The Platinum supply is significantly smaller than other Precious Metals, making it a hot item to purchase. Platinum is also used throughout the industrial and automotive industries. These factors increase Platinum’s value in today's Precious Metals market, but also adds diversity to any coin investor's portfolio.

THE IMPORTANCE OF PLATINUM PRICE
Platinum bullion offers a great value to investors. It has historically run in tandem with other Precious Metals such as Gold and Silver, but enjoys a brief edge in terms of the value. Now more than ever, when you buy Platinum, you are buying a rare product with a lower price point than Gold.

While Platinum value remains high, it is important to see the significance of Platinum as a whole. For years, Platinum has been a Precious Metal that primarily high-end investors invested in. With the mining and automobile industries experiencing upsets, the time to buy is now while purchasing power is high.

COLLECTING PLATINUM BULLION
With distinctive color and texture, Platinum complements other coins and bars beautifully. Displaying Platinum bullion pieces next to historical, collectible coins adds contrast and intrigue.

APMEX recommends discussing the pros and cons of investing with a financial advisor or professional.

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PLATINUM