the new

Simpler navigation

Roll your cursor over the top navigation bar and you get quick access to product categories and richer site content. Most anything you want is just a click or two away. The search function is also more intuitive. And on every page, larger graphics and simpler colors and fonts make content easier to read and use.

simpler navigation

better shopping

Better shopping

Click on "Add to Cart" or "Buy Now" while shopping and you see what you've added to your cart, along with the current price and subtotals. During each step of check out, product names are coupled with images, making it easier to scan. And if there's an opportunity to save on an item, the suggestion will appear automatically.

Edit your portfolio

Log into your account and you'll have access to a new portfolio page, one that lets you track all your Gold, Silver, Platinum and Palladium holdings- even those you bought or sold with other dealers. Edit quantities, total weight and acquisition costs. The page automatically factors in current prices, so you track your entire portfolio's value in real time.



Expanded education

The main navigation now features “Education”, and investing guide to Gold and Silver with in-depth content about why, what, how much and how to buy. And there's a lot more valuable content on the way. As our Education resources continue to evolve, we'll make it easier to understand with infographics and a growing video library.

Ongoing commitment

Even as we upgrade your shopping experience, we're still the same APMEX with the same high quality products; fair, transparent pricing; and unconditional satisfaction guarantee. We continue to respect your privacy and the APMEX Club continues to reward your purchases. We'll never stop making APMEX better for you.


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